While also being quite profitable, the food sector is also very competitive. It goes without saying that the ice cream industry is one of the top 5 most lucrative industries ever. Everyone enjoys ice cream and other sweets. Everyone enjoys this special treat, from young toddlers to elderly people. Ice cream is one of the few foods that people enjoy all year round since it is a delicious treat. Parents don’t bother when their children eat a few ice cream as a post-dinner dessert because it’s an inexpensive light pleasure.
As a result, the ice cream industry is eager to help you launch a successful business. However, opening a Naturals Ice Cream franchise is definitely the best option in India if you’re trying to make an immediate return with little capital outlay. In this article, we have outlined the steps for opening a Naturals Ice Cream franchise in India, as well as the associated costs, profits, and criteria.
What is Naturals Ice cream? A brief history and details
The Mumbai-based Kamaths ourtimes ice cream pvt ltd company is the owner of the Indian ice cream brand “Naturals”. This company is renowned for some of its premium flavours of ice cream that are offered cold straight from the churner and are prepared with real, fresh fruits.
With just 10 flavours when it first debuted in Juhu, Mumbai, this ice cream brand now has 135 outlets and 125 flavours, making it one of the most well-known in the country.
When Raghunandan S. Kamath started the initial location in Mumbai in 1984, he did it under the guiding principle “If ice creams can have fruit flavours, why can’t it have actual fruits instead”
For the sole purpose of producing naturals ice cream in India, specifically in Charkop, the area of Kandivali – Mumbai, Kamath relies on his mother’s cooking talent and his father’s ability to choose the finest fruits.
Naturals Ice Cream has successfully generated revenue of ₹157.7 crores out of the $3.5 billion Indian Ice Cream Market.
Business Model of Naturals Ice Cream Franchise India
USP of Naturals Ice-cream
Naturals’ unique selling points include fresh fruits, high-quality ice cream at reasonable pricing, freshly made varieties that utilize seasonal fruit, and operational transparency.
These four variations can be used to describe a naturals ice cream’s business model:
1. Value Proposition
The benefits you are likely to receive from owning a Naturals ice cream business include
- Unlike its competition, Naturals Ice-Cream provides 150 different natural fruit-based ice cream flavours, 20 of which are offered all year round at inexpensive pricing.
- This encourages customers, even those who reside far away, to sample naturals ice cream in cups, cones, and packets, as well as more frequently during seasonal changes.
2. Target audience
The following people could be Your target market for Naturals ice cream franchise or business
- Festivals, celebrations, weddings, etc.
- Consumers of all ages and genders.
- Customers with lower, middle, and high incomes, all love ice cream.
- teenagers, toddlers, and working class
3. competitor analysis
Despite the fact that Naturals ice cream has an advantage over its rivals due to the method and standard of the fresh fruits it uses, a few significant rivals include
- Baskin Robbins
- Kwality walls
- Hagen Diaz
- Gold spot
4. Marketing plan
The Naturals ice cream shop has the following marketing plan in place:
- Word-of-mouth advertising
- Gen X-focused digital and social media marketing
Naturals Ice Cream Franchise Cost breakdown
Naturals is a low-cost franchise with a good investment return. The franchise will only cost between 9 and 12 lakh Indian rupees. The cost is broken down as follows
| Expenditure | Amount (in Rupees) |
|---|---|
| Machinery Expense | 2,00,000 |
| Naturals Franchise Fee | 1,00,000 |
| Interior Expense | 3,50,000 |
| Furniture Expense | 1,00,000 |
| Other Expenditure | 1,50,000 |
| Total Investment | 9,00,000 |
The retailer’s monthly additional running costs, which include shop rent, hiring staff, maintenance, and other costs, range from 75,000 to 95,000.
All of the ice creams is produced at Naturals’ central manufacturing facility in Mumbai and sent to all of their franchise locations throughout the nation. Owners of franchises are not required to make their own ice cream.
Naturals Ice Cream Franchise Profit Margin details
Depending on the goods, the profitability ranges from 35 to 55 percent commission on each Transaction. Naturals Ice Creams can be purchased for anything from 75 to 500 INR.
The most significant factor affecting naturals ice cream franchise’s performance is the location of the store. A storefront having to face the main road or the main market in a densely populated area will see a significant increase in customer traffic.
Additionally, many like to consume ice cream at home, therefore after consuming ice cream at an outlet, they purchase family packs of ice creams. Additionally, Natural Ice Creams can be established on platforms that provide delivery services, including Zomato and Swiggy.
Example of Naturals Ice Cream Franchise monthly profit
Note: This example is considered with approx values of X Naturals Ice Cream franchise store in India.
| Particulars | Best Case (Amount in Rs.) | Average Case (Amount in Rs.) | Worst Case (Amount in Rs.) |
|---|---|---|---|
| Total Monthly Sales | 5,00,000 | 3,00,000 | 1,80,000 |
| Raw Materials & Ice Cream Supply (44%) | -2,20,000 | -1,32,000 | -79,200 |
| Rent of Shop | -80,000 | -60,000 | -50,000 |
| Employees | -45,000 | -30,000 | -20,000 |
| Electricity & Maintenance | -25,000 | -20,000 | -15,000 |
| Net Monthly Profit | 1,30,000 (26% of sales) | 58,000 (19.33% of sales) | 15,800 (8.77% of sales) |
This was just the example with the approx profit ratio of X stores in the cities of India. From the above Profit table, the average profit margin of the Natural’s Ice Cream Franchise is around 18% of total monthly sales. Due to low-cost products with the best quality and taste, the outlets of Chotu Kolhapur are getting their sales higher than ever before.
Amazing flavours of Naturals Ice Cream Franchise
Advantages of Starting a Naturals Ice Cream Franchise
- Instore & Take away demand: Purchasing one such franchise will not only result in consumer demands for its rich and genuine fruit-based ice creams, trying to make its sit-in location a destination for student groups, young professionals, and many others, but it will also result in a significant consumption for takeout, especially in the current environment of a busy schedule, COVID-19, and other factors.
- Appropriate processes: Since the company only has one production centre for its ice creams, storage and transportation are centrally controlled with the necessary support for promotion, franchise set-up, and distribution.
- Brand recognition: Having signed up for a Naturals ice cream franchise, that boasts a 36-year customer trust for genuineness in quality and flavours, the chance to expand this brand image through an ice cream retail store is enormous.
Naturals Ice-Cream Franchise requirements
To start a Naturals Ice cream store, you need to fulfil their minimum requirements which are mentioned as follows.
- A shop with a space of 200 sq. ft. to 500 sq. ft. which is 5 km far from any other naturals ice cream franchise.
- Applier’s PAN card and Aadhar card.
- If the shop is on rent, then a rental agreement is required.
- GST registration for the store.
- FSSAI Licence copy.
Educational Qualification Requirements:
- The person must be at least 24 years old and should have any experience in the business.
- Any graduation degree is valid for this franchise.
Support provided by Naturals Ice Cream Franchise
- Interior Design and Development support
- Menu Planning and Pricing
- Attractive discount offers
- Marketing Support for your store
- Sales and Billing software
- Employee Training
- Ice Cream presentation training
- Manuals for store and business operations
How to Apply for Naturals Ice Cream Franchise
Below are the steps or options to apply for the naturals ice cream franchise.
- Visit Naturals ice cream’s official website. Click here to visit.
- Go to the website’s bottom and click “Franchise Enquiry.”
- Click on the submit button after completing the franchise form with all the necessary information.
- The company representative will be in touch with you for further action after examining your application.
Must Read: Belgian Waffle Franchise.
Frequently Asked Questions
Is Naturals ice cream franchise profitable?
Yes, Naturals Ice-Cream stores is profitable in whole India. Few of them are earning 2 lakhs of profit per month.
How much does it cost to start a Naturals Ice-Cream business/Store?
Starting a new naturals ice cream’s franchise will cost you nealy 9 to 12 lakhs. With the approximate ROI (Return On Invenstment) time of 1.2 years.
What is the Profit margin of Natural’s Ice Cream Franchise in India?
The average profit margin of the Natural’s Ice Cream Franchise is around 18% of total monthly sales.
