The Belgian Waffle Franchise is a leader in the waffle category in India. We will examine the cost, profit, and process for starting a franchise with The Belgian Waffle Franchise. The company boasts more than 300 outlets in more than 75 cities in India and is considered the rapidly-growing waffle Franchise in India. Additionally, they have more than 160 franchise collaborators, including locations in countries like Nepal and Dubai. In 2019, The Belgian Waffle Company received the “Super Startups Asia” award, as well as the “Indian Restaurant Congress” award for the best waffle restaurant in India.
Introduction
The Belgian Waffle Co. is a popular waffle and dessert food franchise in India, founded in 2015 by Shrey, who discovered the unique and delicious dessert while traveling abroad. He brought the concept back to India, where it evolved into the franchise we know today. The Belgian waffle franchise is owned and operated by Bloombay Enterprises Pvt. Ltd. and has grown to over 350 stores in over 100 cities across India. The company has earned several awards such as “Franchisor of the Year” in the Dessert Category and the “Asia Food Innovation Awards” which shows the quality of their products and services.
The Belgian Waffle Co. has expanded its menu to include more than just waffles and now offers a range of ready-to-eat and easy-to-make products such as Waffle Crips, Spreads, and Pancake and Waffle Premixes. These products are available both online and offline. This shows that they are not only focused on opening new stores but also on providing their customers with various products to enjoy.
The company believes that their success is due to the support of their customers and is grateful for their continued support. They look forward to continuing to serve delicious treats to their customers in the future.
The Belgian Waffle Franchise Cost in India
The Belgian Waffle franchise cost in India may vary depending on factors such as location and store size.
The initial investment for a Belgian Waffle franchise is nearly 18.5 Lakh Rupees. The minimum space required for starting the franchise is 200 square feet. Below is the detailed cost breakdown to start the Belgian waffle franchise.
| Expenses | Amount (in Rupees) |
|---|---|
| Franchisee Fee 3.5 lakhs (+18% GST) | 4,13,000 |
| Security Deposit (Refundable) | 1,50,000 |
| Interiors, Civil work | 3,50,000 |
| Furniture and Signage | 5,00,000 |
| Kitchen Equipments | 3,00,000 |
| Staff Training & Store Launch | 1,00,000 |
| Other Expenses | 20,000 |
| Total Cost | 18,33,000 |
Terms of the Belgian Waffle Franchise in India
- Training for a duration of 15 days will be provided in Mumbai for a team of 5 individuals.
- The company will supply all necessary raw materials.
- Kitchen equipment will also be provided by the company.
- However, items such as refrigerators, freezers, air conditioning units, and computers will need to be acquired locally.
The Belgian Waffle Franchise Profit margin
We will analyze the profit of the Belgian Waffle Franchise in India, considering 3 sales scenarios of the stores to get better figures for the profit margin.
| Particulars | Best Case Sales (in Rupees) | Average Case Sales (in Rupees) | Worst Case Sales (in Rupees) |
|---|---|---|---|
| Monthly Gross Sales | 5,00,000 | 3,00,000 | 2,00,000 |
| Raw Material (35% of sales) | -1,75,000 | -1,05,000 | -70,000 |
| Shop Rent | -70,000 | -60,000 | -50,000 |
| Electricity and Water Bills | -20,000 | -15,000 | -10,000 |
| Employee Salaries | -60,000 | -60,000 | -40,000 |
| Aggregator Commission | -30,000 | -20,000 | -10,000 |
| Transport | -10,000 | -10,000 | -10,000 |
| Other Expenses | -15,000 | -10,000 | -8,000 |
| Net Profit | 1,20,000 (24% of sales) | 20,000 (6.66% of sales) | 2,000 (1% of sales) |
The above calculation shows that the average net profit of the Belgian Waffle franchise considering all 3 scenarios(24%, 6.66%, 1%) is 10.55% of total monthly sales. Which is an average level profit margin in this fast food industry.
Effective local marketing and branding can lead to an increase in sales, with an estimated monthly revenue of 5 Lakh Rupees and a profit margin of 24% on sales, or 1,20,000 Rupees in profit.
Location is a crucial factor in determining the success of a waffle business as it directly impacts sales and customer attraction. As a result, the rent cost in the example given was assumed to be high.
Must read: Naturals Ice Cream Franchise Cost.
The Belgian Waffle Franchise Review
The Belgian Waffle Franchise is dedicated to delivering an exceptional waffle experience to its customers. It’s an experience that I highly recommend based on my own personal experience.
The cost of investment is quite reasonable, especially considering the well-established brand name of The Belgian Waffle Franchise. The company’s outlets can be found in prime locations, such as popular malls, throughout India, which only serves to reinforce the brand’s reputation and recognition.
So, If you are looking to start your own waffle business with The Belgian Waffle franchise, you must know the targeted audience trend and requirements for better success. My advice is to only select this franchise if you are from tier 1 or tier 2 cities in the prime location of the city.
FAQ about The Belgian Waffle
How to get the Belgian Waffle Franchise?
You can visit their website https://thebelgianwaffle.co/food-franchise/franchiseapplication/ and fill the form or send an e-mail to [email protected]. Once you send your inquiry, their representative will contact you for further procedure.
How much does the Belgian Waffle Franchise cost in India?
The initial cost for the Belgian Waffle franchise is nearly 18.5 Lakh Rupees. The minimum space required for starting the franchise is 200 square feet.
What are the Contact details of the Belgian Waffle franchise?
Below are the contact details of the Belgian waffle franchise in India.
Website: thebelgianwaffle.co
Address: Head Office: B1 – 901, Marathon Next Gen Complex, Lower Parel (W), Mumbai – 400013.
Email: [email protected]
Phone: 022 61344937
How much does the Belgian Waffle Franchise Fee cost?
The Franchise fees of the belgian waffle company is 3,50,000 INR and 18% GST which will total to 4,13,000 Indian rupees.
What is the Belgian Waffle Franchise Profit margin?
The average net profit of the Belgian Waffle franchise is 10.55% but it can go upto 24% with a good local marketing strategy and a store at a prime location of the city.
