Before getting a deep dive into the details of the wow momos franchise, let us see some information and the history of the momos.
The origin of Momos, one of the most beloved fast foods, can be traced back to the 14th century. Believed to have originated in Nepal and Tibet, and that’s the reason, it is more famous in northern India. Momos have long been a staple in the cuisine of these regions and continue to be a popular delicacy today all over India. As one of the first fast-food items that come to mind in India’s bustling food industry, Momos have been a staple for over a decade now.
These mouth-watering dumplings are designed specifically to cater to the busy and fast-paced lifestyle of travelers, commuters, and workers who may not have the luxury of sitting down for a proper meal. With its popularity spreading throughout India, Momos have become a renowned Nepalese dish that is enjoyed by foodies everywhere.
Wow Momos Franchise History
I am thrilled to share the story of Wow! Momo Franchise, a popular quick service restaurant (QSR) based in Kolkata, West Bengal. This restaurant is famous for its delicious momos, which are a type of dumpling widely consumed in Tibet, Nepal, and India.
In 2008, two friends and former classmates from Kolkata’s St. Xavier’s College, Sagar Daryani and Binod Homagai decided to embark on a culinary journey and founded Wow! Momo. Today, this popular fast-food franchise has expanded to over 200 locations in 13 cities across the country, including Kolkata, Delhi, Mumbai, Bangalore, Chennai, Lucknow, and many others.
Wow! Momo started with a modest investment of ₹30,000, with Sagar and Binod operating out of a small kitchen with just one table and two part-time cooks. They soon established a kiosk in partnership with a neighboring retail establishment and within a few months, their delicious momos became a local favorite. Impressed by the popularity of Wow! Momo, hypermarkets in the area approached Sagar and Binod and offered them a rental kiosk space in their stores. This was the start of the Wow! Momo chain that we know today.
From a humble beginning to becoming a popular fast-food franchise, Sagar and Binod’s story is a testament to the power of passion, hard work, and determination. If you’re looking for a delicious and convenient meal, give Wow! Momo a try – I promise you won’t be disappointed!
Wow Momos Franchise Cost in India
The investment required for a Wow Momo franchise varies based on the outlet format you choose – a dine-in restaurant, cloud kitchen, or takeaway stall (KIOSK). The minimum space required for each format is:
- Dine-in Restaurant: 800-1200 square feet
- Cloud/Takeaway Restaurant: 100-400 square feet
Opening a dine-in restaurant: Wow Momos Franchise provides services such as furniture, decoration, interior design, marketing, and training. However, you’ll need to cover expenses for manpower, rent, electricity, and water supply.
Takeaway Wow Momo restaurant: there’s no cost for furniture and interior design, customers can simply take their food from the outlet or place an order through platforms like Zomato and Swiggy.
Wow Momo cloud kitchen: you can prepare the momos and sell them on digital platforms, with the option of starting from your home. This format requires less manpower and includes training and the Wow Momo brand name.
The cost of a Wow Momos franchise ranges from 8 to 20 lakh rupees, depending on the outlet format. Additionally, there are monthly expenses to consider.
Below is the detailed cost breakdown for the Wow Momos franchise cost. This calculated cost might not be accurate, as the company has different offerings in different locations and hasn’t disclosed any franchise fees.
| Expenses | Amount for Takeaway Stall | Amount for Restaurant |
|---|---|---|
| Wow Momo Food registration charge: 35000 + 18% GST. | 41,300 | 41,300 |
| Civil and Setup Cost | 1,20,000 | 3,00,000 |
| Interior & Furniture Cost | 2,40,000 | 6,60,000 |
| Kitchen Equipments | 1,00,000 | 2,00,000 |
| Marketing and Signage | 50,000 | 1,60,000 |
| Other Expenses | 50,000 | 2,00,000 |
| Total Investment | 6,01,300 | 15,61,300 |
Advantages of Starting a Wow Momo Franchise
- Steady Revenue: The increasing demand for grab-and-go food items, like salads, momos, and box meals, is likely to result in consistent profits.
- Meeting Consumer Needs: Wow Momo has a diverse menu that caters to different consumer preferences, such as gluten-free, vegetarian, and non-vegetarian options, keeping demand high and increasing.
- Efficient Operations: With Wow Momo providing centralized kitchens in each city, the operations of the franchise and its employees are streamlined, reducing effort and stress.
- Convenient Location: Wow Momo’s stalls are located in popular supermarket chains like Spencer’s and Big Bazaar, where large crowds are present, providing a great opportunity for attracting customers and boosting sales.
- Reduced Overhead Costs: With food delivery services like Swiggy and Zomato readily available, there is less of a need for a traditional sit-down outlet, reducing expenses for the franchise owner.
- The Indian Market: Indians have a rich palate and have made Chinese food the second most popular cuisine in the country, which is expected to remain popular for a long time to come.
Wow Momos Franchise Profit in India
Starting a Wow Momos franchise can yield high returns, as the company only charges a 2% royalty on profit in addition to the initial investment.
We will analyze the profit of the Wow Momos Franchise in India, considering 3 sales scenarios of the stores to get better figures for the profit margin.
| Particular | Best Case Sales (in Rupees) | Average Case Sales (in Rupees) | Worst Case Sales (in Rupees) |
|---|---|---|---|
| Monthly Gross Sales | 5,00,000 | 3,00,000 | 1,50,000 |
| Raw Material (approx 45% of sales) | -2,25,000 | -1,35,000 | -67,500 |
| Royalty (2%) | -10,000 | -6,000 | -3,000 |
| Shop Rent | -50,000 | -40,000 | -20,000 (rent for Takeaway Stall considered) |
| Employee Salaries | -55,000 | -40,000 | -25,000 |
| Aggregator Commission | -20,000 | -15,000 | -12,000 |
| Electricity and Water Bills | -15,000 | -12,000 | -8,000 |
| Other Expenses | -10,000 | -10,000 | -5,000 |
| Net Profit | 1,15,000 (23% of sales) | 42,000 (14% of sales) | 9,500 (6.33% of sales) |
The above calculation shows that the average net profit of the wow momos franchise considering all 3 scenarios(23%, 14%, 6.33%) is 14.44% of total monthly sales. Which is a good profit margin in this fast food industry.
Effective local marketing and branding can lead to an increase in sales, with an estimated monthly revenue of 5 Lakh Rupees and a profit margin of 23% on sales, or 1,15,000 Rupees in profit.
Location is a crucial factor in determining the success of a Momo business as it directly impacts sales and customer attraction.
Wow Momo Franchise Requirements & Qualifications
- Firstly, you need a space of 200-250 square feet for the franchise, including a kitchen and counter.
- Secondly, franchise employees must undergo training to hone their communication and culinary skills.
- Finally, you should have a minimum of 2-3 staff to run the outlet effectively.
In terms of qualifications, Wow Momo has certain expectations for educational and financial backgrounds. You must meet these expectations to be considered for a franchise opportunity. One of them is, you should have passed the 10th class.
How To Start Wow Momos Franchise?
Wow Momos Franchise has established more than 350 branches across 17+ cities, including Kolkata, Bangalore, Delhi, Mumbai, Lucknow, Pune, Chennai, Kochi, etc…
To launch a Wow Momos franchise, the first step is to find a suitable location. Then, go to the official website (https://wowmomofranchise.co.in/) and register by providing basic information such as your name, city, and email address.
To become a Wow Momo franchisee, you will need to have the following documents ready:
- Aadhaar card
- PAN card
- Front page of bank passbook
- 1 passport-sized photo
- 3-4 images of your proposed location
After contacting the company from their website, Within 2 days, you will receive a reply regarding your application. Additionally, the employees who will be working at the franchise outlet should have good communication and cooking skills, as well as a courteous demeanor toward customers.
Wow Momos Franchise Review
Momos hold a special place in people’s hearts as it’s considered an emotion. The dish’s popularity has only increased during the pandemic as there is no adequate substitute. Wow Momos franchise currently holds a dominant position in the market and offers a franchise option that is both good and affordable.
While the company states that the initial investment can be recouped within 8-9 months, it is suggested to consider starting with a small outlet instead of a full-fledged dine-in restaurant. Wow Momo franchise is known for its diverse menu of Momos and other Chinese dishes, along with cold drinks. Its quick service nature makes a small outlet or cloud kitchen an attractive option. It’s best to locate the outlet on a busy road with high traffic of students, families, and corporate employees.
A Wow Momos dine-in restaurant requires a significant investment and may take longer to establish a strong brand image in a particular area. Despite the strong marketing and branding efforts of the company, it is recommended to start with a less costly Momo franchise.
Must read: Burger King Franchise Cost in India.
Frequently Asked Questions
How much space is required to start a Wow Momos Franchise in India?
A Wow Momos franchise location typically needs a space of 200 to 300 square feet, which should include a kitchen and a counter.
How much does the Wow Momos Franchise cost in India?
The approximate cost to start your own Wow Momos Franchise would be between 8 lakhs INR to 20 lakhs INR. This figures are also mentioned in the website of the company.
What is the Profit margin of Wow Momos Franchise?
The average net profit of the wow momos franchise is 14.44% of total monthly sales. Which is a good profit margin in this fast food industry. This profit might not be accurate as this can vary depending on your location and conditions.
Who are the Owner and Founders of Wow Momo?
Sagar Daryani and Binod Homagai are the owners and founders of the compant WOW! Momo.
